Type selection is key
Typography sets the tone before you say a word. It shapes how your message comes across — how it feels, how it’s read, and how it’s remembered.
We notice type most when it’s wrong. When something feels off. The spacing’s tight, the voice is too loud, or it just doesn’t match what’s being said. But when the type is right, it gets out of the way — and helps the words do their job. It can give structure to ideas. It makes space for meaning. Typography isn’t just about style. It’s about the way we take in information. It adds rhythm to the reading experience. It tells us where to look first and what matters most. It makes content easier to follow, and in some cases, easier to trust. The tone comes through in the details — the shape of the letters, how they’re spaced, the way one form leads to the next. Some typefaces feel quiet and careful. Others have energy. Some pull you in. Some stay out of the way. Choosing the right one is less about picking a look and more about finding a voice that fits what you want to say.That’s why trying type in context matters. It’s one thing to see a beautiful letter or a well-set specimen — but it’s another thing to see how it handles your content. How it behaves when it’s small. How it reads when it’s big. How it feels with your own words.That’s what this space is for. Try a headline. Paste a paragraph. Adjust the size, change the weight, type something unexpected. Some typefaces are built to be expressive. Others are made to stay flexible. The best ones hold up in all kinds of situations. They do the job without losing their character. Take a minute to experiment. You’ll know when it feels right.

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Ed's Market Script Upright details

Ed's Market Script Upright is a part of the Ed's Market Script font family. It includes OpenType features such as stylistic alternates, stylistic sets, and several more.

It’s like hiring your own professional sign painter with a solid repertoire of styles; each one is distinctive, yet clearly by the same hand. No variants were created on the computer – each weight and version was individually hand-lettered. Ed’s Market lets you evoke the warm, inviting vibe of classic 20th-century grocery posters and showcard lettering right from your type menu. Smart programming ensures that digital perfection doesn’t trump human charm: each display face features three variations of each letter, to ensure a natural hand-painted look when characters repeat.

Ed’s Market includes three script styles, each with more than 100 alternate characters and swash forms. Seven display faces feature three variations of each letter, to ensure a natural hand-painted look when characters repeat. Design Elements offer expandable arrows, rules and ribbons; along with badges, swashes, scribbles, clouds and snipes.

These fonts have been specially coded to access all the swashes and alternates without the need for professional design software! Info and instructions here. https://lauraworthingtondesign.com/support/resources/using-swashes-alternates-and-ornaments

Language Support

Language Support

  • Catalan
  • Croatian
  • Czech
  • Danish
  • Dutch
  • English
  • Filipino
  • Finnish
  • French
  • Fula
  • German
  • Hungarian
  • Indonesian
  • Italian
  • Latvian
  • Malay
  • Maltese
  • Norwegian
  • Polish
  • Portuguese
  • Romanian
  • Slovak
  • Slovenian
  • Spanish
  • Swedish
  • Turkish

OpenType Features

OpenType Features

  • Stylistic Alternates
  • Stylistic Sets
  • Titling Capitals

Our Fonts